Newsweek: "The difference between the door-buster price and the current one activates 'what if' neurons."

July 21, 2011

December 15, 2008

When people feel blue, for instance, they tend to both overshop and—speaking of emotional, irrational behavior—overpay, by as much as 300 percent compared to when they are not depressed, as scientists led by behavioral economist Jennifer Lerner of Harvard reported this year.

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