Like many of us, I'm always on the lookout for good examples to use in undergraduate methods courses. My high school chemistry teacher (a former nun) said that the best teaching examples involved sex, food, or money, and that seems like reasonable advice for statistics as well. In that vein, I noted a recent article on the "Axe effect" in Metro:
'Axe effect' really works, a new study swears
Researchers in the U.K. asked women to rate the attractiveness of men wearing Axe's British counterpart, Lynx, against those who were wearing an odorless placebo.
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Read more about Multiple comparisons and the "Axe" effect