This is an interview-based study of how digital marketers, data scientists, and other tech professionals tasked with the sorting of consumers into market segments think about that classification process. It is academic research conducted by Uma Ilavarasan, a doctoral candidate in the Department of Government at Harvard University.

Thank you for your interest and potential participation!

What is the purpose of this study?

Am I eligible for participation?

What will participation entail?

How will you protect me and the content of my responses?

Is this research authorized?

Where can I get more information about this study?