Dr. Altringer runs the Desirability Lab and uses design and psychological research to help innovators embed desirability into the product experiences they create and manage the inherent challenges of interdisciplinary creative work. One stream of her research focuses on what makes some designs more desirable than others in terms of multi-sensory balance, emotional experience and cognitive experience; another focuses on cognitive and interpersonal factors related to the most (and least) successful design and innovation projects. She is a Senior Preceptor in Innovation and Design at the John. A Paulson School of Engineering and Applied Sciences as well as a faculty associate of the Berkman Center for Internet and Society. Altringer received her PhD in organizational behavior and design from the University of Cambridge, and a masters degree in architecture from the University of Cape Town.