Topic 4: Why We Organize: Values, Motivation, and Narrative

“How do you challenge fear? ... You find hope.”

 – Marshall Ganz lecture

In this section, Ganz explains the role of storytelling--and emotion--in motivating participation. 


LECTURE VIDEO Ganz’s video vignette on motivation. (22 minutes)

(Note: RealPlayer is needed to view this video. Also, we recommend that you read the Henry V excerpt and view/read the Barack Obama DNC speech before you view the video vignette on motivation.) 

Barack Obama's 2004 DNC Speech

James Croft - Self, Us, Now, and Linking Example