Observing a user research interview or a usability test is like witnessing an accident; everyone sees it go down differently. One of the most important steps in research, and yet often skipped by a lot of firms, is conducting a thorough debrief with the observers after the study is complete. Research should not be performed while working in a vacuum. The data and feedback collected from end users are not complete without understanding the observers’ perspectives, which oftentimes is different from the moderator's. The process for running an observer debrief involves getting all the observers to attend a meeting where we review the notes for each test and document the observations and perceived implications. In this session, you will learn various methods for note-taking and running an observer debrief meeting. You will walk away better prepared to get the most out of your research!

Learn more and register for Collaborative Data Collection & Analysis for UX Research

During this online conference call, the candidates will introduce themselves, tell us about their relevant experience, and explain why they are interested in running for the UXPA Boston Board of Directors. This will be a moderated session, run by Dharmesh Mistry, a former director on the UXPA Boston Board. Besides the questions that our moderator will ask, we will also field questions from our UXPA Boston members who are joining this online conference call. The election itself will be held at the annual UXPA Boston Conference on May 10.

Learn more and register for the Meet the Candidates Conference Call

UXSYM is a conference hosted by the User Experience and Decision Making Laboratory at Worcester Polytechnic Institute. This one day event features speakers and workshop sessions that focus on innovating with user experience.

Symposium schedule  |  Register for the Symposium 

Don’t believe the hype; there is no one thing called Artificial Intelligence, and no one product that is going to magically transform your customer’s experience across mobile, web, assistant, and call center channels. 

In reality, AI is largely a collection of technologies and capabilities centered around big bodies of data, math to crunch the numbers, and smarter touchpoints across a user journey. Used correctly, AI delights customers with frictionless, individualized experiences. But these are powerful and delicate tools, and they do quite a bit of damage to both brands and customer relationships when used incorrectly.

In this talk, we will separate fact from fiction, and explore how designers, product managers, and strategists can incorporate AI into their digital platforms. Using insights gathered from customer research, and lessons learned working with established vendors and small startups, attendees will learn about valuable tools, critical dependencies, and best practices when developing intelligent digital experiences.

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