BostonCHI presents Susan Mercer, Mad*Pow | Diving Deep: Uncovering Hidden Insights Through User Inerviews

Date: 

Tuesday, March 8, 2016, 6:30pm to 9:00pm

Location: 

Constant Contact - Waltham, 1601 Trapelo Rd, Waltham, MA 02451

User interviews are a great technique for getting to know your target audience. However, sometimes people don’t feel comfortable answering a researcher’s questions with complete honesty. Other times they may not know exactly how to articulate what they need, want, or feel.

We will examine findings from psychology and market research to understand techniques for interviews to help you uncover insights beyond people’s surficial answers. We’ll explore conversation theory, projective techniques such as image associations, collaging, sentence completion, and others to uncover hidden, actionable insights to fuel your designs.

 Learn more and register