Creating Rich Mobile First E-Commerce Experiences by UXPA Boston

Date: 

Thursday, June 15, 2017, 6:30pm to 8:30pm

Location: 

Bentley University La Cava Center, Rm. 325, 175 Forest Street, Waltham, MA 02452

Mobile is still among the most talked about topics – especially within ecommerce, where it frequently constitutes 50% of all internet traffic and is projected to continue to increase year over year. Mobile shoppers are not simply accessing a website from a smaller screen but have a completely distinctive set of requirements and challenges than desktop shoppers.

Research findings have shown that mobile opportunity is enormous, and with the introduction of Apple Pay for the web, shopper adoption will only increase. It is evident that brands that are not actively developing and optimizing their mobile shopping experience need to pay attention. Join our presentation about designing Mobile first shopper journey focusing on mobile checkout.

Learn more and register