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The face of UX is changing, and it’s no longer enough to rely on instinct and personal experience to create relevant designs. To move to the next level, your designs need to be based on data and relevant to the overall business structure. This might seem obvious in theory, but how do you make it happen?
Join UX strategist and business consultant Heather O’Neill, CEO of Pixels for Humans, for a hands-on, in-depth exploration of creating and improving designs using data. In this workshop, you’ll learn how to include data as a core component of your design process, and how to design your own experiments for collecting the right data every time. You’ll learn how to determine what data to collect, how to devise and run experiments to collect the data you need, and how to use data to make better design decisions.