If they call it AI, they’re lying


Wednesday, April 11, 2018, 6:30pm to 8:30pm


Fidelity Investments, Seaport World Trade Center, 200 Seaport Boulevard, Boston, MA 02210

Don’t believe the hype; there is no one thing called Artificial Intelligence, and no one product that is going to magically transform your customer’s experience across mobile, web, assistant, and call center channels. 

In reality, AI is largely a collection of technologies and capabilities centered around big bodies of data, math to crunch the numbers, and smarter touchpoints across a user journey. Used correctly, AI delights customers with frictionless, individualized experiences. But these are powerful and delicate tools, and they do quite a bit of damage to both brands and customer relationships when used incorrectly.

In this talk, we will separate fact from fiction, and explore how designers, product managers, and strategists can incorporate AI into their digital platforms. Using insights gathered from customer research, and lessons learned working with established vendors and small startups, attendees will learn about valuable tools, critical dependencies, and best practices when developing intelligent digital experiences.

Learn more and register