When a human interacts with a product or a system, the user experience comes in many different forms. Sometimes a little improvement on the usability could greatly alter your perception of the product. Other times a product could win your heart by a simple and easy navigation. There could also be moments the designer tried everything to make the product usable and beautiful, yet it's just not getting enough traction. How to choose the most effective design strategy, so we can hit the sweet spot?

As user experience specialists, we spend a lot of time understanding humans. However, the user experience can't be great without properly implemented technology. When we talk about empathy, don't forget about the technology empathy.

In this presentation, Shanfan will take you through a journey of technology evolution in a product lifecycle, and help you understand what UX strategy to take at each stage of the evolution.

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