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1. Symmetry in UX! (6:35-7:00) By Nathaneal Jeyachandran
The main barrier to an intuitive and enjoyable User Experience (UX) isn’t necessarily the designers’ lack of skill, mastery of software, or even lack of empathy. It’s often the inability to synchronize the divergent voices within a project. Even the most basic UX projects have a plethora of opinions and agendas. For example, marketing wants awareness, sales wants conversion, and product managers want features implemented. The correlation between the team’s action and the user’s action is what we call the "Symmetry in UX." The less clarity, cohesiveness, and unity within the UX project, the less the user will experience those things. Nathaneal will speak to the observations and actions UX designers can utilize to attain ideal symmetry in the user experience.
2. Starting From Scratch: Getting UX Off the Ground (And Respected!) in Your Organization (7:00-7:25) by Amy Chenault
Getting UX off the ground in an organization doesn’t have to be a black box. By starting small, recognizing opportunity gaps, choosing areas of strategic areas of foci, and allowing the rest of the team to collaborate, UX can move from “What’s that?!” in an organization to a budgeted capability.
Now, this doesn’t happen overnight. Money is one thing, respect is another. It takes work, patience, empathy, and some organizational knowledge to integrate UX into an existing Agile process, and work with teams to build an even better, more flexible, well-oiled process. Using experiences at companies such as Society of Grownups, Neighborhood Square, Pearson, and The Huffington Post as case studies, we will discuss, evaluate, and walk away with working tactics and methods to grow UX as a respected capability.