Are you interested in eye-tracking as a tool for answering UX questions? Are you intimidated by the learning curve involved? Don't despair! You can use eye-tracking qualitatively or quantitatively, and it doesn't have to be extremely time consuming or difficult. The complexity of eye-tracking depends largely on your research questions and the level of rigor in quantitative analysis that you apply. In this webinar, I will help demystify eye-tracking for UX, make a case for why you should consider adding it to your toolbox and offer lessons I learned as an eye-tracking noob.