Workshop Materials

"Data Storytelling for Policy Makers" | John Wihbey
Date Storytelling for Policy Makers (PowerPt.)
Tip Sheet

"Communications Skills for Diplomacy" | Yotam Goren and Sri Kulkarni
Communications Skills for Diplomacy (Powerpoint)

"How to Launch Your Own Website Using Wordpress" | Ken Gagne
How to Launch Your Own Website Using Wordpress (Handout)

"How to Write a Strategic Plan" | Sushma Raman
How to Write a Strategic Plan (PowerPoint)
Key Concepts: Strategic Planning (Handout)

"You Have an Idea for a Book, Now What" | Greg Harris
Writing a Winning Book Proposal

"Crowdfunding: Kick-Starting Your Enterprise or Non-profit through Online Fundraising" | Ken Gagne
Take-away Handout

"How to Write a Book Proposal" | Greg Harris
How to Write a Book Proposal

"How to Write  a Policy Memo" | Lauren Brodsky
How to Write a Policy Memo (PowerPoint)

"Using Social Media to Launch your Campaign or Organization" | Morra Aarons-Mele
Using Social Media to Launch your Campaign or Organization

"Becoming a Productive Writer" | Greg Harris
Becoming a Better Writer: Reminders and Resources

"Delivering Bad News"| Holly Weeks
Giving Bad News Well

"How Government Agencies Can Use Social Media" | Yael Bar-tur
Government Use of Social Media - Prezi Presentation
Bronx Police giving out gifts instead of tickets

"How to Write an Op-ed and Column" | Jeffrey Seglin
How to Write An Op-Ed Or Column

"Style Secrets of The New Yorker and Other Popular Magazines" | Greg Harris
How to Pitch a Journal or Magazine Article

"Telling Your Story Online: How to Leverage Digital Media to Deliver a Message that Matters" | Amanda Hirsch
Telling Your Story Online (PowerPoint)

"Coaching for Decision Makers" | Randall Trani
Coaching for Decision Makers (PowerPoint)
List of Free Coaching for Students
Recommended Readings

"Writing Longer Papers" | Marie Danziger
Option and Decision Memos: Basic Components
Good to Great Policy Analysis
Guidelines for Successful Policy Analyses
Tips for Writing Case Studies
Tips for Writing Analytic Research Papers

"Tools & Techniques for Monitoring & Analyzing Social Media" | John Wihbey
Tools & Techniques for Monitoring & Analyzing Social Media (PowerPoint)

"Blog Like a Journalist: Establishing Your Voice in the Digital Age" | Dan Kennedy
Blog Like a Journalist (PowerPoint)

"Write Out Loud: How to Write Something that Sounds Good Spoken"| Kousha Navidar
Tips to Write Something for Speech

"Dealing with a Hostile Audience" | Holly Weeks
Dealing with a Hostile Audience

"Writing for the Boss, in Agreement or Not: How to Effectively Shape and Present Opinions" | Alejandro Alves
PowerPoint

"Using Twitter Effectively" | David Gerzof Richard
Using Twitter Effectively (PowerPoint)

"The Craft of the Interview" | Bob Schieffer
The Craft of Interviewing (PowerPoint)

"How to Use Social Media Analytics" | Juan Gonzalez
How to Use Social Media Analytics (PowerPoint)

"Introduction to Public Speaking" | Holly Weeks
Introduction to Public Speaking
High-Quality, High Functioning Presentations

"5 Secrets of Powerful Public Speakers" | Marie Danziger
5 Secrets of Powerful Communicators
How to be Persuasive
Mental Models for Public Speaking
The First 60 Seconds

"How to Get the Best of Your Interviewees" | Joanna Jolly
How to Get the Best of Your Interviewees (PowerPoint)

"Writing About Social Justice Passions" | Alexandria Marzano-Lesnevich
Five Steps To Writing Effectively About Social Justice Passions

"Digital Crisis Management" | Juan Gonzalez
The Digital Crisis: Introduction to Strategy (PowerPoint)

"How to Write About Foreign Policy" | Lauren Brodsky
Actionable Tips and Writing Strategies (PowerPoint)

"Using Social Media to Launch Your Campaign or Organization" | Rebecca Wickel
Using Social Media to Launch Your Campaign or Organization (PowerPoint)

"How to Write  a Policy Memo" | Lauren Brodsky
How to Write a Policy Memo: An Overview (PowerPoint)

"Race and Difficult Conversations" | Dr. Karen Jackson-Weaver
Structural Racism and Community Building: FAQs
Race: The Power of an Illusion (video) From California Newsreel 
Race: The Power of an Illusion: The Genesis of Discriminatory Housing (video) From California Newsreel
Color Blind or Color Brave (TED talk with Mellody Hobson, March, 2014) 

"How to Write a Commencement Speech" | Marie Danziger
Suggested Guidelines for Commencement Addresses
Speaker Suggestions

"User-Friendly Speech Frameworks" | Holly Weeks
Handout

"Creating a Speaker Persona" | Holly Weeks
Creating a Speaker Persona

Social Media and Web Analytics" | David Gerzof Richard
Social Media and Web Analytics (PowerPoint)

"Strategic Social Media Tools for Public Engagement" | Josh Stearns
Strategic Social Media Tools for Public Engagement (PowerPoint)
Tools for Strategic Social Media (Google Docs)

"Selecting the Right Social Media Channel for Your Needs" | Jenny Li Fowler
Selecting the Right Social Media Channel for Your Needs

"Using Social Media to Launch Your Campaign or Organization" | Rachel Happe

Using Social Media to Launch your Campaign or Organization from The Community Roundtable

"Skills for Effective Business Communication" | Michael Murphy
Skills for Effective Business Communication (PowerPoint)
Suggested readings

"Powerful Storytelling with a Video Camera" | Franco Sacchi
Documentary Production – The Interview
Tips for Shooting Video B-Roll and Cut Aways

"Listening: The Secret Key to Successful Communication" | Eugene Kogan
Listening: The Secret Key to Successful Communication  (PowerPoint)

"Your Best Editor: YOU" | Rick Kenney
Five-Step Preflight Checklist

"Say What You Mean: Clarity and the Critical Standpoint In Your Writing" | Rick Kenney
Say What You Mean: Workshop Summary

"The Art of the Ask: Surefire Strategies for Effective Fundraising" | Ian Palmquist
Art of the Ask: Surefire Strategies for Effective Fundraising (Slide Show)

"How to Launch Your Own Website Using WordPress" | Ken Gagne
Handout

"Making Meetings Matter" | Madeline Snow
Saving a Meeting When You're Not in Charge
Art of Hosting Conversations that Matter
An Introduction to Strategic Questioning
Suggested Bibliography: Listening Skills, Meetings
Art of Hosting (website)

"You Have an Idea for a Book, Now What" | Greg Harris
Writing a Winning Book Proposal

"How to Use Your Personal Story in Your Professional Writing" | Alex Green
Handouts
"Communicating in a Crisis" | Genevieve Fraser
Communicating in a Crisis (PowerPoint)

"Strategic Social Media Tools for Public Engagement"| Josh Stearns
Strategic Social Media Tools for Public Engagement (PowerPt.)
Tools for Strategic Social Media (Google Docs)

"Speaking with Clarity" | Genevieve Fraser
Speaking with Clarity (PowerPoint)

"Framing for Policy Makers" | Luci Herman
Framing for Policy Makers (PowerPoint)

"Advocacy Communications: Shaping Arguments to Move Audiences" | Luci Herman
Advocacy Communications (PowerPoint)

"The Executive Summary for White Papers and Briefing Books" | Sushma Raman
Handout: The Executive Summary

"Organizing Your Writing Process" | Jerry Lanson
Tonic for Writer's Block

"Becoming a Media Magnet" | Rachel Hanfling
Becoming a Media Magnet

"Using PowerPoint and other Digital Props" | Madeline Snow
PowerPoint Is Evil, by Edward Tufte
Suggested Resources

"A Beginner's Guide to Strategically Using Social Media" | Jenny Li Fowler
(PowerPoint)

"How to Prepare a Case Study" | Kalpana Jain
(PowerPoint)
Exercise 1
Exercise 2
Exercise summary

"Editing Yourself: How to Copy Edit Your Own Writing" | Kate Victory Hannisian
Handouts and Resources
Editing Yourself (Prezi)

"How to Use Social Media Analytics" | Nicco Mele
How to Use Social Media Analytics (PowerPoint)

"Sex, Beer, and Rock ‘n Roll? The Good Opening" | Holly Weeks
Sex, Beer, and Rock 'n Roll? The Good Opening

"Mental Models for Public Speaking" | Marie Danziger
Mental Models for Public Speaking

"The Productive Writer" | Greg Harris
The Productive Writer: Reminders and Resources

"The Executive Summary for White Papers, Briefing Books, PAEs and SYPAs" | Luci Herman
Executive Summary Guidelines
Examples of Executive Summaries

"Structuring a PAE or SYPA" | Luci Herman
Structuring your SYPA or PAE as a White Paper or a Briefing Book

"The Sixteen New Rules of Writing Email You Must Know" | Steven D. Stark
The Sixteen Rules of Writing Email

"Writing White Papers for Impact" | Steven Strauss
Writing White Papers for Impact (PowerPoint)

"Effective PowerPoint Presentations" | Erin Sussman
Effective PowerPoint Presentations Key Takeaways (PowerPoint)
Effective PowerPoint Presentations

"Writing for and Maintaining a Blog: An Interactive Workshop" | Ravi Parikh
Writing for and Maintaing a Blog (PowerPoint)
Writing for and Maintaining a Blog

"How to Improve Wikipedia (and Your Career) without Getting the Internet Mad at You" | John Sadowski
Overview
Wiki Markup Quick Reference
Welcome to Wikipedia
Wikipedia Best Practice Guidance for Public Relations Professionals

"Be a Media Influencer" | Terri Trespicio
How to Build Your Media Brand & Take Your Mission to Market (PowerPoint)

"How to Write Your First Book" | Lisa Shannon
Writing Your First Book: Tools & Tips for Narrative Non-Fiction (PowerPoint)

"Introduction to Public Speaking" | Luci Herman
Introduction to Public Speaking (PowerPoint)

"Writing Policy Memos" | Luci Herman
Writing Policy Memos Part 1 (PowerPoint)
Writing Policy Memos Part 2 (PowerPoint)
Policy Memos

"Persuasive Storytelling" | Marie Danziger
Some Rhetorical Uses of Story
Some Suggestions about Storytelling
Persuasive Storytelling

"The Elevator Pitch for Policy Makers" | Luci Herman
Elevator Policy Pitch Presentation (PowerPoint)

"Writing Briefing Books and White Papers" | Luci Herman
White Papers Briefing Books

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HKS Communications Program Belfer Building, Room 207 | 617-495-1329