Workshop Materials

"Social Media Basics for Government Employees" | John Guilfoil
(PowerPoint slides)

"How to Communicate in a Crisis" | Jon Haber
(PowerPoint slides)

"Data Storytelling for Policy Makers" | John Wihbey
(PowerPoint slides)
Tip Sheet

"Outsmarting Impostor Syndrome" | Robbin Chapman

"How to Write a Book Proposal" | Greg Harris
How to Write a Winning Book Proposal
Sample Book Proposal

"Managing Your Message in a Crisis" | John Guilfoil
(PowerPoint slides)

"How to Rock Your LinkedIn Profile" | Jen Jortner Cassidy
(PowerPoint slides)

"How to Host and Edit Your Own Podcast" | Ken Gagne
A Quick Guide to Using Audactiy

"CALL TO ACTION: How to Write Op-eds that Inspire Change" | Alex Green
How to Write Op-eds that Inspire Change

"Dealing with a Hostile Audience" | Holly Weeks
Dealing with a Hostile Audience

"How to Pitch a Journal Article" | Greg Harris
How to Pitch a Journal or Magazine Article

"Finding and Interviewing Podcast Guests" | Ken Gagne

"Design Principles for Data Visualization" | Jess Cohen-Tanugi
(PowerPoint slides)

"Creating a Speaker Persona" | Holly Weeks
Creating a Speaker Persona

"Becoming a Better Writer" | Greg Harris
Becoming a Better Writer: Reminders and Resources

"How to Write  a Policy Memo" | Lauren Brodsky
(PowerPoint slides)

"Listening: The Secret Key to Successful Communications" | Eugene Kogan
(PowerPoint slides)

"Stand Up: How to Advocate for Your Ideas, Compel an Audience, and Make Them Laugh (even if your're not funny)" | Terri Trespicio
(PowerPoint slides)

"How to Launch Your Own Website Using Wordpress" | Ken Gagne

"How to Edit Your Own Writing and Others'" | Greg Harris

"Delivering Bad News"| Holly Weeks

"Introduction to Public Speaking" | Holly Weeks
High-Quality, High Functioning Presentations

"5 Secrets of Powerful Public Speakers" | Marie Danziger
5 Secrets of Powerful Communicators
How to be Persuasive
Mental Models for Public Speaking
The First 60 Seconds

"Personal Branding for Young to Mid-Career Professionals" | Ruma Samdani
(PowerPoint slides)

Make Better Arguments: Don't Make the Same Argument Everyone Else is Making, Including in
Your Op-Eds"| Scott Jennings

(Powerpoint slides)

"How to Write a Strategic Plan" | Sushma Raman
(PowerPoint slides)
Key Concepts: Strategic Planning (Handout)

"Message, Message Discipline, and Message Delivery" | Andy Burness
(PowerPoint slides)
Message Exercise Worksheet
Workshop Takeaways

"Channeling Frustration to Change the World" | Ashley Spillane
(Powerpoint slides)

"User-Friendly Speech Frameworks" | Holly Weeks

"How to Give a Successful Press Conference" | Pete Wilson
(Powerpoint slides)

"Crowdfunding: Kick-Starting Your Enterprise or Non-profit through Online Fundraising" | Ken Gagne

"How to Write an Op-Ed" | Nick Kristof and Jeffrey Seglin
How to Write Op-Eds, Nick Kristof
How to Write an Op-Ed or Column, Jeffrey Seglin

"How to Create a TED-Worthy Talk" | Terri Trespicio
(Powerpoint slides)

"Blog Like a Journalist: Establishing Your Voice in the Digital Age" | Dan Kennedy
(PowerPoint Slides)

"Communications Skills for Diplomacy" | Yotam Goren and Sri Kulkarni
(PowerPoint slides)

"Using Social Media to Launch your Campaign or Organization" | Morra Aarons-Mele
(PowerPoint slides)

"Telling Your Story Online: How to Leverage Digital Media to Deliver a Message that Matters" | Amanda Hirsch
(PowerPoint slides)

"Coaching for Decision Makers" | Randall Trani
(PowerPoint slides)
List of Free Coaching for Students
Recommended Readings

"Writing Longer Papers" | Marie Danziger
Option and Decision Memos: Basic Components
Good to Great Policy Analysis
Guidelines for Successful Policy Analyses
Tips for Writing Case Studies
Tips for Writing Analytic Research Papers

"Tools & Techniques for Monitoring & Analyzing Social Media" | John Wihbey
(PowerPoint slides)

"Write Out Loud: How to Write Something that Sounds Good Spoken"| Kousha Navidar
Tips to Write Something for Speech

"Writing for the Boss, in Agreement or Not: How to Effectively Shape and Present Opinions" | Alejandro Alves
(PowerPoint slides)

"Using Twitter Effectively" | David Gerzof Richard
(PowerPoint slides)

"The Craft of the Interview" | Bob Schieffer
(PowerPoint slides)

"How to Use Social Media Analytics" | Juan Gonzalez
(PowerPoint slides) 

"How to Get the Best Out of Your Interviewees" | Joanna Jolly
(PowerPoint slides)

"Writing About Social Justice Passions" | Alexandria Marzano-Lesnevich
Five Steps To Writing Effectively About Social Justice Passions

"Digital Crisis Management" | Juan Gonzalez
(PowerPoint slides)

"How to Write About Foreign Policy" | Lauren Brodsky
Actionable Tips and Writing Strategies (PowerPoint)

"Using Social Media to Launch Your Campaign or Organization" | Rebecca Wickel
(PowerPoint slides)

"How to Write  a Policy Memo" | Lauren Brodsky
How to Write a Policy Memo: An Overview (PowerPoint)

"Race and Difficult Conversations" | Dr. Karen Jackson-Weaver
Structural Racism and Community Building: FAQs
Race: The Power of an Illusion (video) From California Newsreel 
Race: The Power of an Illusion: The Genesis of Discriminatory Housing (video) From California Newsreel
Color Blind or Color Brave (TED talk with Mellody Hobson, March, 2014) 

"How to Write a Commencement Speech" | Marie Danziger
Suggested Guidelines for Commencement Addresses
Speaker Suggestions

Social Media and Web Analytics" | David Gerzof Richard
(PowerPoint slides)

"Strategic Social Media Tools for Public Engagement" | Josh Stearns
(PowerPoint slides)
Tools for Strategic Social Media (Google Docs)

"Selecting the Right Social Media Channel for Your Needs" | Jenny Li Fowler
(PowerPoint slides)

"Using Social Media to Launch Your Campaign or Organization" | Rachel Happe
Using Social Media to Launch your Campaign or Organization from The Community Roundtable

"Skills for Effective Business Communication" | Michael Murphy
(PowerPoint slides)
Suggested readings

"Powerful Storytelling with a Video Camera" | Franco Sacchi
Documentary Production – The Interview
Tips for Shooting Video B-Roll and Cut Aways

"Your Best Editor: YOU" | Rick Kenney

"Say What You Mean: Clarity and the Critical Standpoint In Your Writing" | Rick Kenney

"The Art of the Ask: Surefire Strategies for Effective Fundraising" | Ian Palmquist
(PowerPoint slides)

"Making Meetings Matter" | Madeline Snow
Saving a Meeting When You're Not in Charge
Art of Hosting Conversations that Matter
An Introduction to Strategic Questioning
Suggested Bibliography: Listening Skills, Meetings
Art of Hosting (website)

"How to Use Your Personal Story in Your Professional Writing" | Alex Green

"Communicating in a Crisis" | Genevieve Fraser
(PowerPoint slides)

"Speaking with Clarity" | Genevieve Fraser
(PowerPoint slides)

"Framing for Policy Makers" | Luci Herman
(PowerPoint slides)

"Advocacy Communications: Shaping Arguments to Move Audiences" | Luci Herman
(PowerPoint slides)

"The Executive Summary for White Papers and Briefing Books" | Sushma Raman
Exeample of an executive summary

"Organizing Your Writing Process" | Jerry Lanson
Tonic for Writer's Block

"Becoming a Media Magnet" | Rachel Hanfling

"Using PowerPoint and other Digital Props" | Madeline Snow
PowerPoint Is Evil, by Edward Tufte

"How to Prepare a Case Study" | Kalpana Jain
(PowerPoint slides)
Exercise 1
Exercise 2
Exercise summary

"Editing Yourself: How to Copy Edit Your Own Writing" | Kate Victory Hannisian
Handouts and Resources
Editing Yourself (Prezi)

"How to Use Social Media Analytics" | Nicco Mele
(PowerPoint slides)

"Sex, Beer, and Rock & Roll? The Good Opening" | Holly Weeks

"Mental Models for Public Speaking" | Marie Danziger

"Structuring a PAE or SYPA" | Luci Herman
Structuring your SYPA or PAE as a White Paper or a Briefing Book

"The Sixteen New Rules of Writing Email You Must Know" | Steven D. Stark

"Writing White Papers for Impact" | Steven Strauss
(PowerPoint slides)

"Effective PowerPoint Presentations" | Erin Sussman
(PowerPoint slides)

"Writing for and Maintaining a Blog: An Interactive Workshop" | Ravi Parikh
(PowerPoint slides)

"How to Improve Wikipedia (and Your Career) without Getting the Internet Mad at You" | John Sadowski
Wiki Markup Quick Reference
Welcome to Wikipedia
Wikipedia Best Practice Guidance for Public Relations Professionals

"Be a Media Influencer" | Terri Trespicio
(PowerPoint slides)

"How to Write Your First Book" | Lisa Shannon
(PowerPoint slides)

"Introduction to Public Speaking" | Luci Herman
(PowerPoint slides)

"Persuasive Storytelling" | Marie Danziger
Some Rhetorical Uses of Story
Some Suggestions about Storytelling
Persuasive Storytelling

"The Elevator Pitch for Policy Makers" | Luci Herman
(PowerPoint slides)

"Writing Briefing Books and White Papers" | Luci Herman


HKS Communications Program Belfer Building, Room 207 | 617-495-1329