Workshop Materials

"Social Media Basics for Government Employees" | John Guilfoil
Slides

"How to Communicate in a Crisis" | Jon Haber
Slides

"Data Storytelling for Policy Makers" | John Wihbey
Slides
Tip Sheet

"Outsmarting Impostor Syndrome" | Robbin Chapman
Slides

"How to Write a Book Proposal" | Greg Harris
Handout
Sample Book Proposal

"Managing Your Message in a Crisis" | John Guilfoil
Slides

"How to Rock Your LinkedIn Profile" | Jen Jortner Cassidy
Slides (You may have to click on Reload)

"How to Host and Edit Your Own Podcast" | Ken Gagne
Handout
A Quick Guide to Using Audactiy

"CALL TO ACTION: How to Write Op-eds that Inspire Change" | Alex Green
Slides

"Dealing with a Hostile Audience" | Holly Weeks
Slides

"How to Pitch a Journal Article" | Greg Harris
Handout

"Finding and Interviewing Podcast Guests" | Ken Gagne
Handout

"Design Principles for Data Visualization" | Jess Cohen-Tanugi
Slides

"Creating a Speaker Persona" | Holly Weeks
Handout

"Becoming a Better Writer" | Greg Harris
Becoming a Better Writer: Reminders and Resources

"How to Write  a Policy Memo" | Lauren Brodsky
Slides

"Listening: The Secret Key to Successful Communications" | Eugene Kogan
Slides

"Stand Up: How to Advocate for Your Ideas, Compel an Audience, and Make Them Laugh (even if your're not funny)" | Terri Trespicio
Slides

"How to Launch Your Own Website Using Wordpress" | Ken Gagne
Handout

"How to Edit Your Own Writing and Others'" | Greg Harris
Handout

"Delivering Bad News"| Holly Weeks
Handout

"Introduction to Public Speaking" | Holly Weeks
Handout
High-Quality, High Functioning Presentations

"5 Secrets of Powerful Public Speakers" | Marie Danziger
5 Secrets of Powerful Communicators
How to be Persuasive
Mental Models for Public Speaking
The First 60 Seconds

"Personal Branding for Young to Mid-Career Professionals" | Ruma Samdani
Slides

Make Better Arguments: Don't Make the Same Argument Everyone Else is Making, Including in
Your Op-Eds"| Scott Jennings

Slides

"How to Write a Strategic Plan" | Sushma Raman
Slides
Key Concepts: Strategic Planning (Handout)

"Message, Message Discipline, and Message Delivery" | Andy Burness
Slides
Message Exercise Worksheet
Workshop Takeaways

"Channeling Frustration to Change the World" | Ashley Spillane
Slides

"User-Friendly Speech Frameworks" | Holly Weeks
Handout

"How to Give a Successful Press Conference" | Pete Wilson
Slides

"Crowdfunding: Kick-Starting Your Enterprise or Non-profit through Online Fundraising" | Ken Gagne
Handout

"How to Write an Op-Ed" | Nick Kristof and Jeffrey Seglin
Handout, Nick Kristof
Handout, Jeffrey Seglin

"How to Create a TED-Worthy Talk" | Terri Trespicio
Slides

"Blog Like a Journalist: Establishing Your Voice in the Digital Age" | Dan Kennedy
Slides

"Communications Skills for Diplomacy" | Yotam Goren and Sri Kulkarni
Slides

"Using Social Media to Launch your Campaign or Organization" | Morra Aarons-Mele
Slides

"Telling Your Story Online: How to Leverage Digital Media to Deliver a Message that Matters" | Amanda Hirsch
Slides

"Coaching for Decision Makers" | Randall Trani
Slides
List of Free Coaching for Students
Recommended Readings

"Writing Longer Papers" | Marie Danziger
Option and Decision Memos: Basic Components
Guidelines for Successful Policy Analyses
Tips for Writing Case Studies
Tips for Writing Analytic Research Papers

"Tools & Techniques for Monitoring & Analyzing Social Media" | John Wihbey
Slides

"Write Out Loud: How to Write Something that Sounds Good Spoken"| Kousha Navidar
Tips to Write Something for Speech

"Writing for the Boss, in Agreement or Not: How to Effectively Shape and Present Opinions" | Alejandro Alves
Slides

"Using Twitter Effectively" | David Gerzof Richard
Slides

"The Craft of the Interview" | Bob Schieffer
Slides

"How to Use Social Media Analytics" | Juan Gonzalez
Slides 

"How to Get the Best Out of Your Interviewees" | Joanna Jolly
Slides

"Writing About Social Justice Passions" | Alexandria Marzano-Lesnevich
Five Steps To Writing Effectively About Social Justice Passions

"Digital Crisis Management" | Juan Gonzalez
Slides

"How to Write About Foreign Policy" | Lauren Brodsky
Slides

"Using Social Media to Launch Your Campaign or Organization" | Rebecca Wickel
Slides

"Race and Difficult Conversations" | Dr. Karen Jackson-Weaver
Structural Racism and Community Building: FAQs
Race: The Power of an Illusion (video) From California Newsreel 
Race: The Power of an Illusion: The Genesis of Discriminatory Housing (video) From California Newsreel
Color Blind or Color Brave (TED talk with Mellody Hobson, March, 2014) 

"How to Write a Commencement Speech" | Marie Danziger
Suggested Guidelines for Commencement Addresses
Speaker Suggestions

Social Media and Web Analytics" | David Gerzof Richard
(PowerPoint slides)

"Strategic Social Media Tools for Public Engagement" | Josh Stearns
Slides
Tools for Strategic Social Media (Google Docs)

"Selecting the Right Social Media Channel for Your Needs" | Jenny Li Fowler
Slides

"Using Social Media to Launch Your Campaign or Organization" | Rachel Happe
Slides 

"Skills for Effective Business Communication" | Michael Murphy
Slides
Suggested readings

"Powerful Storytelling with a Video Camera" | Franco Sacchi
Documentary Production – The Interview
Tips for Shooting Video B-Roll and Cut Aways

"Your Best Editor: YOU" | Rick Kenney
Handout

"Say What You Mean: Clarity and the Critical Standpoint In Your Writing" | Rick Kenney
Handout

"The Art of the Ask: Surefire Strategies for Effective Fundraising" | Ian Palmquist
Slides

"Making Meetings Matter" | Madeline Snow
Saving a Meeting When You're Not in Charge
Art of Hosting Conversations that Matter
An Introduction to Strategic Questioning
Suggested Bibliography: Listening Skills, Meetings
Art of Hosting (website)

"How to Use Your Personal Story in Your Professional Writing" | Alex Green
Handouts

"Communicating in a Crisis" | Genevieve Fraser
Slides

"Speaking with Clarity" | Genevieve Fraser
Slides

"Framing for Policy Makers" | Luci Herman
Slides

"Advocacy Communications: Shaping Arguments to Move Audiences" | Luci Herman
Slides

"The Executive Summary for White Papers and Briefing Books" | Sushma Raman
Exeample of an executive summary

"Organizing Your Writing Process" | Jerry Lanson
Tonic for Writer's Block

"Becoming a Media Magnet" | Rachel Hanfling
Handout

"Using PowerPoint and other Digital Props" | Madeline Snow
PowerPoint Is Evil, by Edward Tufte

"How to Prepare a Case Study" | Kalpana Jain
Slides
Exercise 1
Exercise 2
Exercise summary

"Editing Yourself: How to Copy Edit Your Own Writing" | Kate Victory Hannisian
Handouts and Resources
Editing Yourself (Prezi)

"How to Use Social Media Analytics" | Nicco Mele
Slides

"Sex, Beer, and Rock & Roll? The Good Opening" | Holly Weeks
Handout

"Mental Models for Public Speaking" | Marie Danziger
Handout

"Structuring a PAE or SYPA" | Luci Herman
Slides

"The Sixteen New Rules of Writing Email You Must Know" | Steven D. Stark
Handout

"Writing White Papers for Impact" | Steven Strauss
Slides

"Effective PowerPoint Presentations" | Erin Sussman
Slides

"Writing for and Maintaining a Blog: An Interactive Workshop" | Ravi Parikh
Slides

"How to Improve Wikipedia (and Your Career) without Getting the Internet Mad at You" | John Sadowski
Overview
Wiki Markup Quick Reference
Welcome to Wikipedia
Wikipedia Best Practice Guidance for Public Relations Professionals

"Be a Media Influencer" | Terri Trespicio
Slides

"How to Write Your First Book" | Lisa Shannon
Slides

"Introduction to Public Speaking" | Luci Herman
Slides

"Persuasive Storytelling" | Marie Danziger
Some Rhetorical Uses of Story
Some Suggestions about Storytelling
Persuasive Storytelling

"The Elevator Pitch for Policy Makers" | Luci Herman
Slides

"Writing Briefing Books and White Papers" | Luci Herman
Handout

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HKS Communications Program Belfer Building, Room 207 | 617-495-1329