Comaroff J. & Comaroff, J. 2009.
Ethnicity Inc.. Chicago: University of Chicago Press.
Publisher's VersionAbstractIn Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Wherein lies the future of ethnicity?