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Social pressure, information, and recycling: Experimental evidence from Lebanon
Kristin Kao, University of Gothenberg
Salma Mousa, Yale University
Abstract: Can social pressure encourage citizens to take costly action for the environment? We leverage a field experiment in the Lebanese city of Bickfaya to answer this question. Partnering with the local municipality and a grassroots NGO, we evaluate a program that tracks citizens’ waste, inspects their waste bags, and sends them personalized feedback on how to...