Social pressure, information, and recycling: Experimental evidence from Lebanon

Kristin Kao, University of Gothenberg

Salma Mousa, Yale University

Abstract: Can social pressure encourage citizens to take costly action for the environment?  We leverage a field experiment in the Lebanese city of Bickfaya to answer this question. Partnering with the local municipality and a grassroots NGO, we evaluate a program that tracks citizens’ waste, inspects their waste bags, and sends them personalized feedback on how to...