Lack of Unification
There is a lack of unification around the world when it comes to viewing privacy. Historically, Americans have worried extensively about privacy in relation to government and not necessarily corporations. On the other hand, in Europe, many countries can be essentially considered surveillance states, such as the United Kingdom. This brings up some interesting questions. How do we regulate an international system when privacy is technically borderless? If we want to stop companies from collecting data, what business model do you want them to adopt? Can machines violate my privacy? Are you willing to lose all of the benefits we gain from living in a connected world?
A lack of a privacy-oriented classes in educational institutions, such as high schools and colleges, is preventing the next generation of consumers from being adequately informed and aware of the many privacy abuses that occur at the hands of corporations and government. Without education, consumers will be unaware of the personal and societal ramifications of not regulating technology companies. In addition to education, it is also important that we continue conducting extensive research in this space as privacy and technology are quickly evolving.